We are seeking a well-qualified Blog Manager as an addition to our team. The Blog Manager is responsible for creating, improving and maintaining blog content with the goal of achieving business goals. Duties will also include monitoring web traffic, leads per page, sales, and other metrics with the interest of maintaining best practices.
Our ideal candidate is an experienced professional with demonstrable, refined skills in creative writing and impeccable grammar. You should be detail-oriented and able to work proficiently under pressure while staying organized. Additionally, if you are an expert in content optimization or brand consistency, we would be glad to chat with you.
You will oversee all blog content initiatives to ensure that customer engagement and experiences are positive, as well as that brand consistency is maintained.
Since we are a pet company, candidates with experience in veterinary sciences are highly preferred.
Work to develop blog content strategy with Head of Content that aligns with marketing targets both long term and short term.
Collaboratively design and develop site content, design, and layout alongside design and marketing teams.
Generate and publish engaging content with the help of freelance writers
Edit, proofread and improve upon writer's’ posts when necessary
Ensure brand consistency by communicating effectively with writers
Optimize content according to SEO
Use content management systems to analyze website traffic and users engagement metrics
Keep the content team on board with an editorial calendar
Ensure all data and work is legally compliant (e.g. copyright protection)
Remain current on developments and generate new ideas to draw attention of audience
Proven work experience as a Blog Manager
Basic technical knowledge of online publishing
Knowledge of SEO and web traffic metrics
Outstanding written English skills.
Detail-oriented work style
Time management and organizational expert