About the Blog Manager position

We are seeking a well-qualified Blog Manager as an addition to our team. The Blog Manager is responsible for creating, improving and maintaining blog content with the goal of achieving business goals. Duties will also include monitoring web traffic, leads per page, sales, and other metrics with the interest of maintaining best practices.

Our ideal candidate is an experienced professional with demonstrable, refined skills in creative writing and impeccable grammar. You should be detail-oriented and able to work proficiently under pressure while staying organized. Additionally, if you are an expert in content optimization or brand consistency, we would be glad to chat with you.

You will oversee all blog content initiatives to ensure that customer engagement and experiences are positive, as well as that brand consistency is maintained.

Since we are a pet company, candidates with experience in veterinary sciences are highly preferred.

Blog Manager responsibilities are:

  • Work to develop blog content strategy with Head of Content that aligns with marketing targets both long term and short term.

  • Collaboratively design and develop site content, design, and layout alongside design and marketing teams.

  • Generate and publish engaging content with the help of freelance writers

  • Edit, proofread and improve upon writer's’ posts when necessary

  • Ensure brand consistency by communicating effectively with writers

  • Optimize content according to SEO

  • Use content management systems to analyze website traffic and users engagement metrics

  • Keep the content team on board with an editorial calendar

  • Ensure all data and work is legally compliant (e.g. copyright protection)

  • Remain current on developments and generate new ideas to draw attention of audience

Blog Manager requirements are:

  • Proven work experience as a Blog Manager

  • Basic technical knowledge of online publishing

  • Knowledge of SEO and web traffic metrics

  • Outstanding written English skills.

  • Detail-oriented work style

  • Time management and organizational expert

  • Experience in Journalism, Marketing or relevant field
  • Experience in Veterinary Sciences